However, i looked at the wall mart brand Asda and the comparison is massive. It's alot cheaper to shop at Asda and due to the cost effective aspect the packaging is basic and keeps to the same colour palette and the presentation is minimal if not any at all. The food has just been bagged up and stuck on the shelf knowing people would buy it due people aren't bothered about the presentation it's there, they need it, it's cheap they'll buy it.