Monday 5 March 2012

Presentation & Packing of food

I'm also looking and comparing how supermarkets and food halls present their good and the sort of packaging that's involved. So first of all I've researched a few products from Harrods website. Everything is expensive which would be obvious, but the presentation of the food i personally wouldn't assume some of the good were actually food at all. For example the olive oil is in a bottle that looks like an aftershave bottle and even comes in a box with a plain black label. The colour of the olive oil looks as though it has been inspired by aftershave. Simple boxes of biscuits have been delicately wrapped in satin ribbons and looks more like bath products that food. All of the presentation is very exclusive to Harrods.






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