Something else I've picked up on is Selfridges isn't afraid to be colourful and fun with their food. The image link below shows this, and looks like an advert for a designer spread in Vogue.

http://www.google.co.uk/imgres?q=selfridges+food+hall+london&hl=en&gbv=2&biw=1366&bih=556&tbm=isch&tbnid=NMHiUwpRVECJgM:&imgrefurl=http://www.newfavouritething.com/2011/02/one-to-watch-molly-bakes.html&docid=L15t_Sa4Y58GhM&imgurl=https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ7-_XUKJXiwVEeYAmn9rH8rVZvC4eIQl-DywHSxJlYV3TOjISk_DjYqjXcD0iYnmTqFKxbbkORdegcvadgBp05VJZGd7e4YOoElD0XdCqft0y3s5s70tHzcuLWZdEt4tFjamI-5VKBvd7/s1600/Sweets%25252B4.jpeg&w=1000&h=333&ei=u982T_aPCKiQ0AXv4vWiAg&zoom=1&iact=hc&vpx=335&vpy=57&dur=14898&hovh=129&hovw=389&tx=166&ty=61&sig=109848408399628893287&page=10&tbnh=67&tbnw=201&start=152&ndsp=18&ved=1t:429,r:7,s:152